The Balkans’ Image as Constructed in Donald Trump’s Public Statements (2017-2018)
The Balkans’ Image as Constructed in Donald Trump’s Public Statements (2017-2018)

Author(s): Kalina Ishpekova-Bratanova
Subject(s): Politics / Political Sciences, Politics, Political Sciences, International relations/trade, Methodology and research technology, Geopolitics
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: image; identity; Balkanism; critical discourse analysis; foreign policy
Summary/Abstract: This study was prompted by the strong academic and research interest in President Donald Trump’s governance and rhetorical style, which is atypical of any senior government official holding a high post in the state administration. Another major motivation for selecting thisresearch object is the topicality of political discourse, and its linguistic and pragmatic aspects, inthe era of post-truth politics. Yet another reason was the typically negative image of the Balkans ina historical perspective. The findings in this study largely confirm those established in previousresearch with regard to Donald Trump’s foreign policy priorities. Even though Trump is differentin form – in language and rhetoric – in his foreign policy, he shows continuity with his post-ColdWar predecessors in substance, especially in the Balkans and South-eastern Europe.

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