Tele-saga jako narzędzie współtworzenia medialnych narracji: poprawa wizerunku homoseksualnych mężczyzn na przykładzie bohatera "M jak miłość".
Polish soap opera as a tool for co-creating media narratives: improving the image of homosexual men on the example of the male character of "M jak miłość" ("L for Love").

Author(s): Anna Felskowska
Subject(s): Fine Arts / Performing Arts, Visual Arts, Film / Cinema / Cinematography
Published by: Wydawnictwo Uniwersytetu Gdańskiego
Keywords: L for Love; Polish series; soap opera
Summary/Abstract: In the second half of the first decade of the 21st century, affirmative imagesof homosexual men began to appear in both Polish cinema and drama series. Several factors contributed to this, including the “influence of the West” after Poland had joined the European Union. Driven by socio-political changes, theimprovement of gay men’s media image can be observed on the example of themale character of the Polish soap opera "M jak miłość" (L for Love) – Grzegorz. Inepisodes produced in 2003, Grzegorz is an secondary, definitely negative characterand represents a serious threat to the heteronormative social structure. Twoyears later, in 2005, Grzegorz appears in "M jak miłość" again, this time equipped with positive features: generosity, unselfishness, patience, sensitivity. He implements the “gay best friend” stereotype – is a friend of one of the female protagonists, also becomes a victim of a homophobic attack. However, same like the negative image of homosexual men, the positive image constructed in opposition to it is a sign of a social problem.In the second half of the first decade of the 21st century, affirmative images of homosexual men began to appear in both Polish cinema and drama series. Several factors contributed to this, including the “influence of the West” after Poland had joined the European Union. Driven by socio-political changes, the improvement of gay men’s media image can be observed on the example of the male character of the Polish soap opera M jak miłość (L for Love) – Grzegorz. In episodes produced in 2003, Grzegorz is an secondary, definitely negative character and represents a serious threat to the heteronormative social structure. Two years later, in 2005, Grzegorz appears in M jak miłość again, this time equipped with positive features: generosity, unselfishness, patience, sensitivity. He implements the “gay best friend” stereotype – is a friend of one of the female protagonists, also becomes a victim of a homophobic attack. However, same like the negative image of homosexual men, the positive image constructed in opposition to it is a sign of a social problem.

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