Factors Influencing Clients in Selection of Insurance Company
Factors Influencing Clients in Selection of Insurance Company

Author(s): Elena Šira, Katarina Radvanska, Zuzana Grančaiová
Subject(s): Behaviorism, Financial Markets, Socio-Economic Research
Published by: Masarykova univerzita nakladatelství
Keywords: insurance market; importance of selection the insurance company;
Summary/Abstract: The aim of the article is to show, if clients have changed their preferences in selection of insurance company during 5 years. This article compares how the scheme of client’s behaviour has been changed. Our research compares the data from the years 2010 and the years 2015, which show factors influencing clients in selection of insurance company in Slovakia. We have also analysed and compared the factors with the biggest influence on clients in the year 2010 and 2015. In addition to analysis of client’s behaviour, we have also analysed and compared insurance market environment via selected indicators. We have analysed the volume of written premium, density, penetration and others. The level of economic development of the country may also affect clients in their preferences of the insurance company. We have analysed the unemployment, average monthly wage and other factors in the years 2010 and 2015 to gain the adequate findings.

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