Acqusition Activity in Financial Sector
Acqusition Activity in Financial Sector

Author(s): Anton Korauš, Róbert Štefko, Ján Dobrovič
Subject(s): Business Economy / Management, Evaluation research, Financial Markets
Published by: Masarykova univerzita nakladatelství
Keywords: acquisition; acquisition activity; financial institution; commercial banks; insurance company; satisfaction of financial institution clients; existent or potential clients; behaviour of clients;
Summary/Abstract: Acquisition activity is a complex notion which includes all activities leading to the increase in the market share, overall yields from banking operation targeted on clientele segments in form of business activities with one or several specific (existing or potential) clients. The epicentre of financial institution’s attention is a client and his needs. A modern financial institution - a financial supermarket adapts its strategy to him, it offers a wide range of products and services to keep a credit of the best bank in the client's eyes. It tries to come closer to a client with products and spaces. The aim of this article was to create a model of acquisition banking and insurance activity in financial sector in Czech and Slovak Republics.

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