Evaluation of Financial Strategy in Agricultural Companies
Evaluation of Financial Strategy in Agricultural Companies

Author(s): Veronika Svatošová
Subject(s): Business Economy / Management, Agriculture, Economic policy
Published by: Masarykova univerzita nakladatelství
Keywords: agricultural companies; financial analysis; financial management; financial strategy;
Summary/Abstract: The subject of this paper is the relationship between consumer satisfaction and enterprise performance. The aim of this paper is to analyse the effect that consumer satisfaction has on enterprise performance. The paper is based on research into consumer satisfaction (consumers of the enterprises being surveyed) and the performance of the food industry in the Czech Republic. The research was conducted using a questionnaire (for consumers) and the Albertina database (for enterprises). The evaluation was carried out using standard statistical methods.The practice shows that the financial strategy is in current companies deeply underestimated. This fact can reduce the overall financial effectiveness of companies and cause its stagnation and impossibility to be developed. The main aim of this paper is to analyze and evaluate the financial strategy and financial policy of the selected agricultural companies in the Czech Republic. The scope of the activity is mainly focused on the analysis of capital structure and individual items of financial base. The data are received mainly from financial statements of the selected agricultural companies. The main criteria for selecting the agricultural companies were - legal form of the business, focusing on crop production and residence.

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