SHORT-TERM INDEBTEDNESS ON STUDENT FINANCIAL MARKET
SHORT-TERM INDEBTEDNESS ON STUDENT FINANCIAL MARKET

Author(s): Michaela Baňařová
Subject(s): Education, Behaviorism, Financial Markets, Socio-Economic Research
Published by: Masarykova univerzita nakladatelství
Keywords: bank marketing; range of bank products; student financial services; consumer behaviour;
Summary/Abstract: Today, we cannot imagine our life without banks and their products. Every day we pay by our credit cards or cheques, our wages are sent to our bank accounts and majority of our monthly bills are paid through internet banking. So our bank is with us all the time. Banks have various groups of clients. The university students create one of these groups. Why only just university students? Because they are mature but they do not have enough money on their accommodation costs, living expenses or tuition fees in some countries.

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