PERSPEKTÍVA BANKOPOISTNÝCH PRODUKTOV
PERSPECTIVE OF PRODUCTS OF BANCASSURANCE

Author(s): Katarína Izáková
Subject(s): Business Economy / Management, Financial Markets
Published by: Masarykova univerzita nakladatelství
Keywords: bancassurance; products of bancaasurance; active bancassurance; pasive bancassurance;
Summary/Abstract: Article point out bancassurance as the provision of insurance services by banks, an established and growing channel for insurance distribution, though its penetration varies across different markets. Europe has the highest bancassurance penetration rate.

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