Strong local press versus weak local press in local relations. A comparative case study of two weeklies in Poland
Strong local press versus weak local press in local relations. A comparative case study of two weeklies in Poland

Author(s): Sylwia Męcfal
Subject(s): Media studies, Theory of Communication, Social psychology and group interaction, Crowd Psychology: Mass phenomena and political interactions
Published by: Masarykova univerzita nakladatelství
Keywords: Poland; local press; local relations; local media; local institutions;
Summary/Abstract: The local media market in Poland developed in very particular social conditions, conditions which Nowak (1979, 1981) described as a social void. As a result, it might be presumed that it was more likely that the new forms of society (including local media) were formed on the basis of the bonding type of social capital rather than the bridging type. This might be one of the reasons why tight and complex relationships between the local media and other social actors still exist. This chapter is focused upon the local press, more precisely on the relations between the local press and other local institutions and local actors. The main aim of my research was to recreate a specific local setting (Lofland, Snow, Anderson, & Lofland, 2009) and to interpret the observed links between subjects.

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