Local public communication filling the gap for a vanishing local media. A dilemma for democracy in Sweden
Local public communication filling the gap for a vanishing local media. A dilemma for democracy in Sweden

Author(s): Carina Tenor, Gunnar Nygren
Subject(s): Media studies, Civil Society, Government/Political systems, Politics and communication, Politics and society, Theory of Communication
Published by: Masarykova univerzita nakladatelství
Keywords: Sweden; local public; local media; democracy; television broadcasting; providing citizens with information; newspapers;
Summary/Abstract: In a Swedish municipality building, a former Managing Editor from commercial television channel TV4 is working as Head of Communications for the municipality, along with several colleagues, all of whom have experiences from television broadcasting. These days, the municipality invests considerable resources into creating video content to provide citizens with information, “and we know how effectively pictures talk to people’s emotions”. The municipality’s Facebook page has already been awarded a prize, and now everyone is hoping for a prize-winning website as well, with pictures and videos.

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