The Establishment of VIG Group as a Marketing Strategy on the Insurance Market in the Czech Republic
The Establishment of VIG Group as a Marketing Strategy on the Insurance Market in the Czech Republic

Author(s): Lenka Přečková
Subject(s): Business Economy / Management, Marketing / Advertising
Published by: Masarykova univerzita nakladatelství
Keywords: insurance group; life insurance; non-life insurance; written premium;
Summary/Abstract: The issue of the establishment of insurance groups relates to up-to-date trends on the present insurance market. The VIG group is a major insurance group on the Czech insurance market. The insurance companies Kooperativa Pojišťovna, ČPP Pojišťovna and Pojišťovna ČS are its three subsidiaries. The aim of this paper is to determine the influence of the establishment of the insurance group VIG on selected indicators of the insurance market.

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