Kárpátaljai gasztrofesztiválok nyelvi tájképe
Landscape of the Transcarpathian Gastrofestivals

Author(s): Zoltán Karmacsi
Subject(s): Social Sciences, Sociology
Published by: Scientia Kiadó
Keywords: linguistic landscape; festival; tourism; Transcarpathia;
Summary/Abstract: Transcarpathia is a real tourist attraction with its cultural, natural, and architectural diversity. In addition to domestic tourists, the region is also favoured by foreign tourists. In my study, I would like to present the linguistic landscape of festivals organized in areas inhabited by Hungarians. I would like to highlight the impact of increased tourism demand on the linguistic landscape of festivals in the area, how domestic tourism influences (if it does at all) the linguistic aspect of the signage, the changes in language use, the linguistic characteristics of marketing activities, etc. I would also like to describe the quality of the translation in those cases where the signs appear in more than one language.

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