BB GmbH Internationalization into Brazil
BB GmbH Internationalization into Brazil
Author(s): Agustin Ecker, Katharina Grassi, Lana Efua Missah, Martin Sloboda
Subject(s): Geography, Regional studies, Supranational / Global Economy, Business Economy / Management, Socio-Economic Research
Published by: Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku
Keywords: case study; SMEs; internationalization; Brazil; BB GmbH;
Summary/Abstract: In order to decide whether to internationalize to Brazil, Mrs. Delgado and her team conducted research on political, economic, legal, and technological factors. Due to experience, knowledge, and time constraints BB GmbH decided to hire a consulting firm to support the company in the decision-making process. While Mrs. Delgado and the CEO feel very enthusiastic about the internationalization into Brazil, other employees are reluctant.
Book: Cases in Internationalization of Small and Medium Sized Enterprises
- Page Range: 9-16
- Page Count: 8
- Publication Year: 2020
- Language: English
- Content File-PDF