Leveraxe going abroad
Leveraxe going abroad

Author(s): Antti Tyykilä, Janita Laakso, Kalle Hokkanen Oskari Vuorio, Samu Suominen
Subject(s): Supranational / Global Economy, Business Economy / Management
Published by: Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku
Keywords: case study; SMEs; internationalization; Leveraxe; Croatia;
Summary/Abstract: Heikki Kärnä wanted to invent a smarter, more efficient and more ergonomic axe than the regular ones on the market. This all started 20 years ago in the gloomy Finnish forest. At the time, Heikki was clearing a rocky site to build a house for himself and his family. As he worked, he got really frustrated with his normal axe. “Damn it!” he said in despair. “Making firewood is such hard work, and it’s dangerous too!” He decided the normal axe was way too dangerous and arduous to use. “I need to work on this!” Heikki said to himself. This was Leveraxe’s eureka moment. After it, Heikki began to turn over in his mind how he could improve the normal axe which the salesman in the local hardware store had recommended so highly. After multiple prototypes and visits to the local blacksmith, he finally managed to perfect his invention. He was very pleased with his work and believed it would be a success. This invention is now known as a Vipukirves – or Leveraxe in English.

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