Going Abroad to Fight Migraines: The internationalization of M-Diary
Going Abroad to Fight Migraines: The internationalization of M-Diary

Author(s): Gergely Kiss, Jacob Holle, Samuel Schrader, Ho-Hsuan Tsai
Subject(s): Supranational / Global Economy, Business Economy / Management, Health and medicine and law, ICT Information and Communications Technologies
Published by: Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku
Keywords: case study; SMEs; internationalization; M-Diary; ICT; health; migraine;
Summary/Abstract: In Europe, 14.9% of all adults aged 18-65 suffer from migraines, a headache disorder causing episodic attacks with strong headache, nausea, visual, and aural over sensitivity and other symptoms (The World Health Organization, 2011). One of the affected people is Julia Schulze, the sister of Fabian Schulze. In his teenage years, Fabian often had to experience how his older sister suffered from the attacks, taking her out for one or sometimes for several days. It happened more than once that the family had planned weekend trips and that they had to be cancelled last minute because Julia had one of her migraine attacks. She saw multiple doctors to help her solve the headache problems, but none of the researched medical solutions caused a significant improvement for Julia.

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