Internationalization of Nixed
Internationalization of Nixed

Author(s): Madlen Fischer, Anna Marie Hubulova, Angela Malai, Juuso Ranne, Peter Savovsky, Aleksei Tiutchev
Subject(s): Supranational / Global Economy, Business Economy / Management, Communication studies
Published by: Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku
Keywords: case study; SMEs; Nixed; internationalization; public relations;
Summary/Abstract: This morning, Ms. Geber woke up from a night with little sleep. She had a vision, but she could not grasp it in her mind. After a creative day she spent at work yesterday, she was left with many ideas and questions. It was not the first, and probably not the last time that she had to explain to a customer that there was no optimal solution she could provide to them. The year of 2017 was a year with many ups and downs in Ms. Geber’s business.

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