Ortostep: Improving Logistics
Ortostep: Improving Logistics

Author(s): Mirna Leko Šimić, Ružica Stanić, Dinko Romer, Katarina Fekete
Subject(s): Supranational / Global Economy, Business Economy / Management, Health and medicine and law
Published by: Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku
Keywords: case study; SMEs; Croatia; internationalization; Ortostep; medical equipment; Belgium;
Summary/Abstract: Ortostep is a family-owned enterprise established in 1982, in Osijek, Croatia. Since its inception, it successfully produces different types of shoes and gained valuable experiences. During the last 15 years, the production of medical shoes produced to accommodate deformities and other foot maladies, has become its core business. Currently, three stores sell Ortostep products in Croatia. One store is located in Osijek and two stores are located in Zagreb. The three main product lines are: orthopaedic footwear, anatomic footwear, and special apparel for medical staff. All three product lines are available in Croatia, but only selected product lines are exported, e.g. the diabetes shoes product line.

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