Ortostep goes to Finland
Ortostep goes to Finland

Author(s): Mirna Leko Šimić, Rita-Krin Boduljak
Subject(s): Supranational / Global Economy, Business Economy / Management, Health and medicine and law
Published by: Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku
Keywords: case study; SMEs; Croatia; internationalization; Ortostep; medical equipment; Finland;
Summary/Abstract: Ortostep is a Croatian company that was founded in 1982 by Nikola and Elizabeta Kolarić. The company started producing belts, leather bags, leather garments, and fashion shoes. Over the years it decided to change its business direction and started to produce orthopaedic footwear. As a result, it was necessary to create a partnership with the most important health insurance companies in Croatia and 7-8 years ago the line of diabetic shoes was produced, although Ortostep does not produce separate insoles. Ortostep exports to countries such as Austria, Germany, and Japan since 2014. The company has three retail units in Croatia, one manufacturing facility in Osijek and it also produces on demand.

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