Shovel Bike Parts
Shovel Bike Parts
Author(s): Tihana Koprivnjak, Ivan Filipović, Ivona Adrić, Karla Bilandžić
Subject(s): Supranational / Global Economy, Business Economy / Management, Sports Studies
Published by: Sveučilište Josipa Jurja Strossmayera u Osijeku, Ekonomski fakultet u Osijeku
Keywords: case study; SMEs; Croatia; Finland; Shovel; internationalization;
Summary/Abstract: Shovel’s story starts in 2010 when it began producing high-end products, all of which are made by riders for riders. Its core products are bike components, such as a chain guide. Complex field testing, research and development are behind all of its products. All of this resulted in champion lightweight and advanced design that makes them different. Shovel is very proud of the fact that all of its products are developed and produced in its own workshop in Croatia. The idea behind their products is very simple, just install it and forget about it!
Book: Cases in Internationalization of Small and Medium Sized Enterprises
- Page Range: 90-95
- Page Count: 6
- Publication Year: 2020
- Language: English
- Content File-PDF
