COMMUNICATION STRATEGIES OF THE MACEDONIAN OPINION LEADERS IN ONLINE MEDIA BEFORE THE VOTING ON CONSTITUTIONAL CHANGES IN MACEDONIAN PARLIAMENT
COMMUNICATION STRATEGIES OF THE MACEDONIAN OPINION LEADERS IN ONLINE MEDIA BEFORE THE VOTING ON CONSTITUTIONAL CHANGES IN MACEDONIAN PARLIAMENT

Author(s): Marijana Marković, Eleonora Serafimovska
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: Constitutional name change; Republic of Macedonia; online media; Opinion leader; Communication strategies
Summary/Abstract: During the last two years Macedonia experienced days of major historical and political changes. After the decennial dispute with Republic Greece over the use of the constitutional name of the state, and after the Greek veto for NATO and EU integration processes of Macedonia, the both sides signed Prespa Agreement. Regarding this agreement Macedonia was obligated to change the constitutional name. After the referendum, the crucial vote in the MacedonianParliament on the constitutional changes followed. The research objective is recognition of Macedonian opinion leader’s communication strategies in online media during the period after the referendum and before crucial voting in the Macedonian Parliament: from 30 September to 11th of January.

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