TEXT AND CONTEXT IN MEDIA PUBLICATIONS IN ELECTION TIME (24 CHASSA AND MONITOR – MARCH 2017)
TEXT AND CONTEXT IN MEDIA PUBLICATIONS IN ELECTION TIME (24 CHASSA AND MONITOR – MARCH 2017)

Author(s): Maria Deenitchina
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: media messages; text and context; daily newspapers
Summary/Abstract: The article examines two daily newspapers with different ownership and diverse characteristics. The aim of the research is to see if the media context influences media messages and in what directions. As communication theorists point out, certain information may have a different meaning for the audience depending on the context in which it is located. This problem is getting more and more relevant in recent years because the audience is more and more inclined to analyze the context in which media messages are served, who is the source of the information/commentary, and his/her position in the social and political life of the country.To what extent media ownership influences the content and in what direction the agenda is set.How the presence of “transition experts” has a bearing on the imposition of ideas and if there is observed some transitions in journalism functions depending on placing media content in certain context.

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