POPULISTS ON SOCIAL MEDIA, QUALITATIVE AND QUANTITATIVE ANALYSIS OF EUROPEAN RIGHT-WING POPULIST PARTIES, MOVEMENTS AND NEWS SITES
POPULISTS ON SOCIAL MEDIA, QUALITATIVE AND QUANTITATIVE ANALYSIS OF EUROPEAN RIGHT-WING POPULIST PARTIES, MOVEMENTS AND NEWS SITES

Author(s): Rémi Almodt
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: Social media; alternative media;populism; right-wing;
Summary/Abstract: New media have shaped and changed the dynamics and places of debate. Onlinemedia and social networking sites have combined a multitude of functions, contents andformats in an interactive environment, providing access to large audiences with the possibilityto bypass traditional media and communication channels. For political actors, this creates a possibleenvironment for diverse agendas, frames and biases. With recent elections, held all overEurope, this work examines the way social media are used by right-wing populist actors fromAustria, France, Germany, Hungary, Italy, the Netherlands, Poland, Romania, Switzerland andthe UK. Within a data set of 56.929 posts created by API interrogation, right-wing narrative isanalysed, by using semi-automated quantitative analysis, analysing semantic and co-occurrencenetworks to identify discursive patterns in conjunction with qualitative discourse analysis ofmessages that generated the highest engagement rates.

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