FRAMING OF MEDIA DISCOURSE ONLINE ON VIOLENCE AGAINST WOMEN IN SERBIA
FRAMING OF MEDIA DISCOURSE ONLINE ON VIOLENCE AGAINST WOMEN IN SERBIA

Author(s): Jovica Pavlović
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: Online media; social media; media discourse; violence against women; the Republic of Serbia
Summary/Abstract: Through selection and positioning of certain topics, media create an agenda of relevant social issues and through framing and reinforcing, they also determine citizens’ way of thinking on these issues and participate in constructing a certain discourse. Acting as public dialogue facilitators, media assume a role in the social power reproduction. But, the online sphere implies greater citizen participation in public dialogue, as opposed to the traditional media’s prime task of audience informing.This paper explores the framing of violence against women in Serbian online media. Our objective was to explore how the media discourse on violence against women is shaped though the dynamic of interaction between interpretive frames set by the online media editorial teams and the manner in which online commenters frame the news. The paper leans on an empirical survey covering the period January-February 2019, which applies content analysis and discourse analysis to the convenience sample. The research covers both physical and verbal violence.

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