USING VISUAL CONTENT FOR SUCCESSFUL COMMUNICATION MANAGEMENT
USING VISUAL CONTENT FOR SUCCESSFUL COMMUNICATION MANAGEMENT

Author(s): Stella Konstantinova Angova, Martin Osikovski, Svetla Tsankova, Mariya Nikolova, Ivan Valchanov
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: communication management; visual content; digital content
Summary/Abstract: The paper discusses new online visual content forms. The authors suggest that the visualized information has enriched both traditional and new types of media. By examining online visual content for the purpose of the communication management (CM) in particular, the authors demonstrate how the utilization of “cultural software” gives rise to a series of innovative visual content forms. In this regard, the paper identifies and then maps several “hybrid” and“genuine new” forms of this kind.

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