THE FLOW OF ATTENTION AND THE EMOTIONS IN SOCIAL MEDIA
THE FLOW OF ATTENTION AND THE EMOTIONS IN SOCIAL MEDIA

Author(s): Lumnije Bajrami
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: new media; communication; internet; audiences; social media; online platforms
Summary/Abstract: As a result of the emergence of new media and due to the interplay of techniques,their twisting through photo, audio, and video elements was added to another feature of performance. The element of getting sensations is attracting audiences towards their content and stories. These everyday items are increasing their post count and are attracting many audiences and earn as much value in a virtual space. The Facebook platform currently is the most popular and this performance is deepening and therefore this study will address some main issues related to Facebook and its audiences. How the audience is oriented from online from online portals for information and what features this kind of performance contains? How is this audience measured through the portals and is carefully watched by media managers?This study aims to address this kind of attention-and-back problem of online portals,especially social media such as Facebook.

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