DEBATING THE NEW NOTION OF THE MEDIA IN THE BULGARIAN MEDIA ECOSYSTEM
DEBATING THE NEW NOTION OF THE MEDIA IN THE BULGARIAN MEDIA ECOSYSTEM

Author(s): Lilia Raycheva
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: Media ecosystem; ICT; professional criteria and standards
Summary/Abstract: The transformations in contemporary media ecosystem require a regulatory balance between access to online content services, consumer protection and competitiveness to be achieved. The aim of the proposed paper is to determine the extent of the applicability of the criteria and the standards outlined in the Council of Europe’s Recommendation on a New Notion of the Media (2011) in the contemporary communication environment in Bulgaria. Quantitative and qualitative social surveys were conducted in December 2018/February 2019 among journalism students, media practitioners and media experts in order to answer the main research question to what extent the global challenges of ICTs have impacted the national media ecosystem,which encompasses the interaction of all actors and factors for allowing the media to function and to fulfill their role in society. The results of the surveys outline the basis of discussion and analysis of the media trends in the country in multi-layered aspects.

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