MEDIA ETHICS IN THEORY AND PRACTICE
MEDIA ETHICS IN THEORY AND PRACTICE

Author(s): Ivana Lj. Stojanović-Prelević, Tatjana Ðukic, Milan Dojčinović
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: ethical theories; models; ethical decision; ethical behavior; ethical education; ethical sensitivity
Summary/Abstract: Ethical problems are too common in contemporary society. Media is just one of the fields where ethics needs to be reconsidered. The authors present ethical models for making ethical decisions. Some of them belong to traditional theories as Aristotelian Golden Rule or Utilitarianism but some of them are new, such as integrated model for decision making. Some theorists in the field of business ethics show that personal ethics is the most important for ethical behavior. This shows that ethical education and morality play the main role in applied ethics, too.In this paper, we present the results of two interviews. The first one is made with the students of journalism on Faculty of Philosophy in Serbia, Niš and the second is made with media workers in six on-line medias in Niš.

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