Effects of Leisure Policy on Consumer Satisfaction: Setting the Stage for Drone Proliferation
Effects of Leisure Policy on Consumer Satisfaction: Setting the Stage for Drone Proliferation

Author(s): Hoonsuk Yoon
Subject(s): Marketing / Advertising
Published by: Scientia Moralitas Research Institute
Keywords: drone; leisure policy; accessibility; happiness; leisure industry;
Summary/Abstract: As the government investment in UAV and drone technology increases, many aviation laws and legal limitations are impeding the growth of drone industry as a part of leisure activity. This research investigates the intricate interplay of leisure policy and people’s perception to set the stage for the drone proliferation in Korea as a new public leisure activity. Using the data from Survey on National Leisure Activity collected by the Ministry of Culture, Sports and Tourism, 10,602 respondents whose age were 15 or older had participated in this survey. For this empirical research, an independent t-test, correlation analysis, and regression analysis were conducted. The result of our analysis has revealed that people who are in leisure club are more satisfied with leisure itself, but they are less likely to evaluate the leisure industry positively. When tested whether or not people’s leisure policy perception affects the leisure satisfaction, how people perceive leisure policy and the leisure satisfaction affect their perception of leisure policy. This means that leisure policy should be fully taken into account when launching a new type of leisure activity. We can safely conclude that to make a sound policy and to increase public satisfaction, we must delve into the intricate interplay of leisure policy perception.

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