Non nova, sed nove? O dzisiejszym (tele)poradnictwie i towarzyszących mu strategiach autopromocyjnych i/lub autoprezentacyjnych myśli kilka
Non nova, sed nove? A few thoughts on modern (TV) counselling and resulting self-promotion and/or self-presentation strategies

Author(s): Ewa Ficek
Subject(s): Language and Literature Studies
Published by: Wydawnictwo Uniwersytetu Śląskiego
Summary/Abstract: The author of the paper focuses on TV counselling which, similarly to image management and shaping the experience for interaction partners, is neither a new phenomenon nor a constant one. The core analyses were preceded by the establishment of the terminology, and thoughts on the outset of the “counselling on TV screen” phenomenon (see the outline of the programme Zrób to sam by A. Słodowy). Further on, the author of the paper presents two modern models of TV counselling/advising services (reflected by TV counselling programmes such as Rok w ogrodzie or makeover shows such as Perfekcyjna pani domu or Domowe rewolucje), as well as ensuing self-promotion/self-presentation efforts of the programme participants — the programme host, or an expert, a guest or a person seeking advice.

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