Autoprezentacja i wizerunek dziennikarza: telewizja i nowe media Przypadek Kamila Durczoka
Self-presentation and image of a journalist: television and new media The case of editor Kamil Durczok

Author(s): Izabela Bogdanowicz
Subject(s): Language and Literature Studies
Published by: Wydawnictwo Uniwersytetu Śląskiego
Summary/Abstract: Journalists — hosts of the program on television have influence on the image of the invited person as an element of self-presentation and self-promotion. The case of editor Kamil Durczok, known as “the table incident in the studio”, shows the problem from the other side. It demonstrates the importance of new media and their impact on the image. Opinions and written commentaries of journalism students pointed at using the interview on the portal as a tool for achieving image objectives. Conscious media audience — students being prepared to work as public relations specialists could see the problem of self-presentation from the journalist’s perspective. Conclusions can affect their attitudes while working for the media, especially in the context of their own image and — not necessarily intended — self-presentation and self-promotion.

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