Wizerunek medialny Martyny Wojciechowskiej na przykładzie programu telewizyjnego Kobieta na krańcu świata
Media image of Martyna Wojciechowska based on the example of Woman at the end of the world TV programme

Author(s): Barbara Matuszczyk
Subject(s): Language and Literature Studies
Published by: Wydawnictwo Uniwersytetu Śląskiego
Summary/Abstract: The article is mainly concerned with the issue of autopresentation. The author explains the fundamental character of creating a media image by Martyna Wojciechowska. The author achieves this aim by analyzing selected episodes of Woman at the end of the world (Kobieta na krańcu świata), a Polish television programme, which is carried by Martyna Wojciechowska. Accumulated data enable to state, that Wojciechowska takes a three different roles: a traveller, journalist and a woman. In the programme, the traveller describes the main characters (another women) in a positive way as a strong and courageous. Created image of another women bears a resemblance to presented image of Wojciechowska. Traveller creates thereby her media image, because she uses the similarity strategy.

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