Agile product development and user experience at Allegro—a response to the growing market of demands and customer needs
Agile product development and user experience at Allegro—a response to the growing market of demands and customer needs

Author(s): Alina Magowska, Piotr Szatybełko
Subject(s): Economy, Business Economy / Management, Marketing / Advertising
Published by: Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu
Keywords: e-commerce;product development;Allegro;online shopping;start up;project management;agile business;consumer habits;
Summary/Abstract: Since 1999, Allegro has been encouraging Poles to shop online, offering them the widest offer, prices and convenient solutions. So far, almost 23 million accounts have been registered. Every day customers buy over 1.2 million products on Allegro, of which over 90% are new items under guarantee, sold at a fixed price, and recently also with an insurance pack. Of 28 million Internet users in Poland, over 20 million are Allegro users (CSR Allegro, 2017), who open over 3 billion pages per month. Allegro provides customers with the most diverse offer and the highest quality. Allegro is agile, and puts the customer in the centre of its activities. This paper aims to shed light on Allegro’s actions so as to help understand what the success of the service is all about.

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