Жената текст - жанр и наративно меделиране в списание "Жената днес" (1960 - 1970 г.)
Woman as Text: Genre and Narrative Modelling in the Magazine Zhenata Dnes [Women Today] (1960-1970)

Author(s): Lyubka Lipcheva-Prandzeva
Subject(s): Language and Literature Studies, Studies of Literature, Bulgarian Literature
Published by: Пловдивски университет »Паисий Хилендарски«
Keywords: genre; narrative model; reading and ideological models; women’s magazines; women in totalitarian socialism
Summary/Abstract: The essay traces the changes that have occurred in the communicative attitudes of the magazine in the course of a decade. The reorientation of reading from the dominant genre of documentary reportage to the dominant expression entailed in the essay, as a form, is deeply connected with the transformation of the envisaged modelling of the exemplary “socialist woman“. The text outlines the symbolic potential with which the narrative models of the reportage woman and the essay woman are vested and seeks to elucidate the grounds for their delineation and difference. At the beginning of the period the reportage woman is the pre-announced, fully-realized (but future-oriented) presence, which recruits “facticity“ and “reality“ (the genre characteristics of the documentary reportage) from the database of the repertoire of ideological references. At the end of the period, the essay woman can rely solely on the genre fields of morality fable and caricature and even heroic chronicles prefer to recognize the “facts“ of the past and convey them to the readers through the figure of the essay woman.

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