Marketing terytorialny (marketing miejsca)
Territorial Marketing (Place Marketing)

Author(s): Barbara Rysz-Kowalczyk
Subject(s): Politics / Political Sciences
Published by: Wydawnictwa Uniwersytetu Warszawskiego
Keywords: territorial marketing; place marketing; product marketing; creation image; determinants of identity; brand; public relations; means of marketing communication; city ​​placement; local government
Summary/Abstract: Publication devoted to the latest issues of social policy, divided into 5 thematic blocks: scope of discipline, goals of contemporary social policy, means and methods of implementing the assumptions of the field, features of the personal potential of society and social relations, approaches and research tools used in the science of social policy. The authors attempt to clarify scientific terminology in the field of social policy by discussing various categories of terms: new concepts in the language of social policy science, adopted from other scientific disciplines or from foreign languages; concepts that have long been present in the language of social policy science, but are still ambiguous and do not have a fixed and universally accepted definition; concepts that are taking on meaning today are becoming important in the context of the current political, social and economic situation.

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