Ekofeminizam o »etici« medijski zataškane priče: utjecaj mesne i mliječne industrije na globalno zatopljenje
Ecofeminism on the “ethics” of the media–obscured stories: Impact of meat and dairy industry on global warming

Author(s): Suzana Marjanić
Subject(s): Gender Studies, Media studies, Agriculture, Energy and Environmental Studies, Human Ecology, Environmental interactions
Published by: Durieux
Keywords: global warming; livestock breeding/ agriculture; media cover–ups; post–truth;
Summary/Abstract: It is evident that the public media address the greenhouse effect exclusively as the issue of gaseous emissions and industrial pollution, while the influence of livestock farming on climate is sparsely addressed (cf. Holm, Jokkala 2008:9). Here I would like to mention that, as emphasized by PETA (People for the Ethical Treatment of Animals), that in his book, An Inconvenient Truth (2006), Al Gore still did not expound at any length on the fact that global warming is also caused by the meat industry, which is one of the major factors contributing to the environmental disaster (cf. “Clearing a Few Things up for Al Gore”, http). We can emphasise this dichotomic media image of the world with a quote from the “climate” book by Naomi Klein: “In December 2012, a complex system scientist Brad Werner walked up to the podium at the American Geophysics Union to present a paper. It was titled: Is the Earth Fucked? His answer was: Yeah, pretty much.”

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