International Business in the Intangible Economy
International Business in the Intangible Economy

Author(s): Ana Barbara Bobircă, Ana Maria MARINOIU
Subject(s): Economy
Published by: EDITURA ASE
Summary/Abstract: Objectives: - To understand qualitative and structural changes in the contemporary economy - To understand new concepts, specific to the intangible economy - To identify the role and relevance of services - To investigate the relationship between services and competitive advantage along the value chain - To identify the modes of supply of services on the international market - To explain the OLI paradigm and its relevance for understanding the international expansion of services companies

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