Communication in International Business and Economics
Communication in International Business and Economics
Author(s): Rodica CAPOTĂ-STANCIU, Irina David, Lucia-Mihaela Grosu-Rădulescu, Raluca-Elena Hurduzeu, Roxana-Elisabeta Marinescu, Mariana Nicolae, Cornelia Pătru, Anca Teodora Şerban-Oprescu
Subject(s): Economy
Published by: EDITURA ASE
Summary/Abstract: Objectives:
- To raise awareness of the main theoretical elements necessary for company communication in international business in a globalized world
- To form and develop international communication competences (the necessity of plurilingualism, of using various linguistic and non-linguistic registers, of continuous professional development, etc.)
Book: International Economic Relations - Theories, strategies, policies, tools and case studies
- Page Range: 690-709
- Page Count: 20
- Publication Year: 2019
- Language: English
- Content File-PDF