Narratives on the Nordic-Baltic Countries Promoted by Russia
Narratives on the Nordic-Baltic Countries Promoted by Russia

Author(s): Diana Marnot, Ivo Juurvee
Subject(s): Media studies, Government/Political systems, International relations/trade, Politics and communication, Theory of Communication, Geopolitics
Published by: NATO Strategic Communications Centre of Excellence
Keywords: Nordic-Baltic countries; narratives; Russia; officially promoted narratives; Kremlin-funded media; public communications;
Summary/Abstract: A study done in 2016 on narratives officially promoted by the Russian Federation through Kremlin-funded media Sputnik, RT (formerly Russia Today), and Pervyi kanal, provided nuanced insight into the agenda regarding the Nordic-Baltic countries (NB8), which the Kremlin was trying to promote internationally. Although the research carried out in 2016–171 showed that Sputnik and RT are not popular among Nordic-Baltic audiences and that out of eight countries Pervyi kanal has higher ratings only in Latvia and Estonia, this selection of media still gives us an understanding about the Kremlin’s agenda and how this agenda has been framed in public communications.

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