Концепцията за корпоративната социална отговорност и преходът към устойчиво развитие в България – възможности и проблеми: Управленските предизвикателства
The concept of corporate social responsibility and the transition to sustainable development in Bulgaria – opportunities and problems& the management challenges

Author(s): Diana Genkova
Subject(s): Social Sciences, Economy, Education, Business Economy / Management, Higher Education , Accounting - Business Administration, Marketing / Advertising, Human Resources in Economy, ICT Information and Communications Technologies, Business Ethics
Published by: Нов български университет
Keywords: corporate social responsibility; sustainable development; economic governance; management practices
Summary/Abstract: The paper presents an assessment of the opportunities for the Bulgarian economy and the Bulgarian business to move towards sustainable development under the concept of corporate social responsibility. On the part of CSR supporters, the concept in question is not just a channel for a transition to sustainability; they identify it with sustainable development. This paper is not intended to deny the concept of CSR, but to specify the limitations to CSR on the road to sustainability, on the one hand, and the defi cits related to CSR adoption in business management practice in Bulgaria. Based on a theoretical analysis within the system approach, the relationship between the two is interpreted: the concept of CSR and the concept of sustainable development. The main challenges to the process of CSR transformation into a means of transition to sustainability have been identifi ed. Results from a representative empirical study by other authors on CSR issues are also commented on.

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