Алтернативни сегментационни подходи за обособяване типология на участниците в геймифицирана платформа, насочена към служителите на търговско предприятие
Alternative segmentation approaches for user typology profiling in gamified system, designed for company employee usage

Author(s): Apostol Mushmov, Ivan Boevsky, Victor Avramov
Subject(s): Social Sciences, Economy, Education, National Economy, Business Economy / Management, Higher Education , Marketing / Advertising, Human Resources in Economy, ICT Information and Communications Technologies, Business Ethics, Socio-Economic Research
Published by: Нов български университет
Keywords: Gamifi cation; user types; employee segmentation; employee engagement
Summary/Abstract: We could profi le the employee of a company in many different ways. Nevertheless, when talking about gamifi ed system for employee motivation, there is a specifi c profi ling that could be done in terms of people being in a game like circumstances. In this research we propose some alternative approaches for such system, user’s profi ling and the results are interpreted as well as the advantages and disadvantages are discussed in relation to future system improvement.

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