Прилагане на общата селскостопанска политика при изграждане на устойчиви бизнес модели в селските райони на България
Implementation of the common agricultural policy in building sustainable business models in rural areas of Bulgaria

Author(s): Teodorina Turlakova
Subject(s): Social Sciences, Economy, Education, National Economy, Business Economy / Management, Higher Education , Financial Markets, Accounting - Business Administration, Marketing / Advertising, Human Resources in Economy, Business Ethics, Socio-Economic Research
Published by: Нов български университет
Keywords: Entrepreneurship; rural areas; CAP; business models
Summary/Abstract: The development and maintenance of applicable business models in rural areas requires support at different levels of government. The implementation of the EU’s Common agricultural policy (CAP) measures in the rural areas creates the conditions for increasing the added value achieved through a number of initiatives, including through the concept of “smart villages”. The purpose of this article is to identify successful business models in rural areas of Bulgaria on the basis of an assessment of the local environment and in line with the CAP priorities. The article defi nes the concepts of “business model” and “rural entrepreneurship”, an analytical methodology assesses the business environment in several rural areas in Bulgaria.

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