Събитията като фактор за преодоляване на сезонността в туризма
Events as a factor to reduce seasonality in tourism

Author(s): Elenita Velikova
Subject(s): Social Sciences, Economy, Education, Business Economy / Management, Higher Education , Financial Markets, Accounting - Business Administration, Marketing / Advertising, Tourism, Human Resources in Economy, Business Ethics, Transport / Logistics
Published by: Нов български университет
Keywords: Seasonality; tourism; special events; destinations
Summary/Abstract: Seasonality is analyzed as the main element of the most mass tourism types. Events are defi ned as an essential part of the tourist development of destinations, a factor for attracting visitors, promoting investment, improving the image and revitalizing the local economy. The effect of this development can be twofold: on the one hand, by identifying and discussing the main concept of events, it will contribute to the enrichment of scientifi c knowledge in the fi eld with potential for future research work. On the other hand, it can be benefi cial to destination managers as it will offer a better understanding of the importance of conducting unique events for the formation of destination image, seasonal decline, and the development of a sustainable economy based on tourism.

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