„Czego pragnie gospodyni?” Asortyment codziennego użytku reklamowany w kobiecym tygodniku „Dobra Gospodyni” (1901–1915)
“What does a housewife need?” Advertising daily products in “Dobra Gospodyni” weekly, 1901–1915

Author(s): Agnieszka Goluch
Subject(s): Modern Age, 16th Century, 17th Century, 18th Century, 19th Century, Pre-WW I & WW I (1900 -1919), Interwar Period (1920 - 1939), WW II and following years (1940 - 1949), Post-War period (1950 - 1989), Transformation Period (1990 - 2010)
Published by: Wydawnictwa Uniwersytetu Warszawskiego
Keywords: “Dobra Gospodyni” weekly; newspaper advertisement; women magazine; household; household items
Summary/Abstract: The article discusses the topic of the newspaper advertisement at the beginning of the 20th century on the example of weekly women magazine called “Dobra Gospodyni” [“Good Housewife”]. The magazine published in Warsaw in 1901–1915, gave advice that was designed to help run a household. The article analyzes advertisements of everyday objects including cosmetic and confectionery industry, agricultural products, household items and groceries.

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