Exploring the Role of Narratives in Online Advocacy Work
Exploring the Role of Narratives in Online Advocacy Work

Lessons Learned for Social Work Professionals

Author(s): Matthew William Biddle
Subject(s): Pedagogy
Published by: Wydawnictwa Uniwersytetu Warszawskiego
Keywords: advocacy; social media; narratives; social work
Summary/Abstract: This article explores the intersection of social work, social media, and advocacy, specifically the use of narratives in online advocacy campaigns. Using a variety of methods, the study questioned NGOs, storytellers, and audiences on how they see the role of narratives as used in online advocacy campaigns. This article hopes to discuss if social media are used as a tool to correct the lacunas of past advocacy initiatives, namely, to empower storytellers. It will examine if e-advocacy is an empowering experience and if social media have permitted campaigns to include more diverse voices. In doing so, this article aims to contribute to a better understanding of the current trends in e-advocacy work and the role of social workers in this increasingly technologized field.

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