Sustainable development in corporate strategy
Sustainable development in corporate strategy

Author(s): Blaženka Knežević, Petra Skrobot
Subject(s): Economy, Business Economy / Management, Energy and Environmental Studies, Management and complex organizations, Marketing / Advertising, Human Resources in Economy, Business Ethics, Globalization
Published by: Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu
Keywords: corporate strategy;Sustainable Development Goals (SDG);competitive advantage;sustainability development;
Summary/Abstract: The aim of the chapter is to explain how to incorporate Sustainable Development Goals (SDGs) into corporate strategy in order to increase the competitive advantage of a company in thelong-run. The questions how to set a mission, vision and objectives to prepare annual reports in the field of sustainability will be discussed. Furthermore, motives as to why companies have to consider local and global perspective when setting SD objectives and the problem of conflicts in SD goals will be determined.

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