Тематичните паркове на бъдещето: успешни бизнес практики за управление на туристическите райони
The Thematic Parks of The Future: Successful Business Practices for Management of Tourist Districts

Author(s): Nikolay Tsonev, Asya Pandzherova
Subject(s): Economy, Business Economy / Management, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: tourist district; marketing management; brand; theme park; experience
Summary/Abstract: The scientific report aims to explore the possibilities for integrated management of tourist districts as a prerequisite for tourism development. The emphasis is placed on theme parks as a new paradigm for the experience economy. The attention is drawn to product specialization in the management of tourist districts in Bulgaria. The authors argue that effective marketing management enables the structure of supply and demand to be synchronized through the formation of several tourism products, including theme parks. A successful business model of an innovative theme park is considered – Terme Bucharest – Romania which offers the highest standards of quality in the wellness and entertainment industry.

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