Геймификация в туризма – възможности и ограничения
Gamification in Tourism – Opportunities and Limitations

Author(s): Sonia Mileva
Subject(s): Economy, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: gamification; tourism; destination; opportunities; limitations
Summary/Abstract: The paper is considers gamification as marketing tool influencing the consumer behavior in the field of Tourism. Outlined are the major opportunities and benefits of gamification in Tourism, responsible for added value to the consumer. In parallel, critical analysis of the main limitations and risks of gamifications are presented. In conclusion is defined the major framework for effective application of gamification with possibilities to increase the benefits for Tourism.

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