The Facets of Distinctive Forms as Regards Social Communication
The Facets of Distinctive Forms as Regards Social Communication

Author(s): Oana Tătaru
Subject(s): Theory of Communication
Published by: Scientia Moralitas Research Institute
Keywords: communication; code; message; interaction; society; culture
Summary/Abstract: The reality of nowadays society belonged to a generalized intercultural dialogue in respect of which the right to an opinion did not represent the prerogative of an educated minority but a constantly expanding forum of social communication. The communication achieved significant amplitudes and mass character while the communicators learned to express differences and affinities, doubts and certainties, anxieties and expectations, idiosyncrasies and preferences. The pattern of communication was considered to be influenced by the social context of the interaction and thus, as regards the understanding of it the use of concepts, images, symbols, arguments and grounds had to be taken into consideration. The theory of communication was perceived as a rather new science with a duration of about half of century, whereas the apparent clarity of this discipline designation encompassed a series of ambiguities and connotations that were acquired along the time. The act of communication involved a different interpretation as it represented an essential component of life that ought to be adequately perceived so as to achieve the goal by explaining social realities and being an useful tool for the individual to understand the surrounding environment.

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