Влияние на веган движението върху ресторантьорството
Influence of the Vegan Movement on the Restaurant Business

Author(s): Nina Zlateva, Ege Can Esmer
Subject(s): Economy, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: veganism; restaurants; hospitality; tourism; Turkey
Summary/Abstract: The aim of this exploratory research is to investigate the influence of the vegan movement on the restaurant industry in Turkey and to find out what both of the sides are expecting and demanding. Another objective of this project is to evaluate how restaurants and their vegan clients perceive and treat each other. The authors examined the relationship between the demographic characteristics and particular beliefs and demands of 55vegan respondents applying Pearson Chi-square and Mann-Whitney U test. Additionally, six interviews with restaurant managers were conducted in order to analyse their understanding of veganism and strategies aimed at vegan customers. In general, the results demonstrate that Turkish restaurants are not oblivious about what veganism is anymore; they know who vegans are, and they are ready to offer more vegan dishes. In turn vegans in Turkey just want more vegan food options; to be welcomed as a guest and served with ease, without any complications.

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