Тенденции формиращи иновативни бизнес модели в дигитално трансформиращия се туристически сектор
Trends Forming Innovative Buziness Models in the Digitally Transforming Business Sectror

Author(s): Katya Sotirova
Subject(s): Economy, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: innovative tourism; digital transformation; entrepreneurial mind set; market approach; entrepreneurial
Summary/Abstract: The digital transformation of the global business environment creates strong market competition, changing the economic development of sectors, which demand is accelerated by the instant access to information and services availability, without local presence. The tourism as a sector having no barriers for initial purchasing of services, is among the affected market sectors, which generates constant growth in consumption, but also flexibility, adaptability toward the consumers’ increasing expectations. The strong competition creates new market rules for the players – mandatory product innovation, constant technological adaptation, flexibility in finding successful marketing approaches and entrepreneurial mind set, which is resulting in a revolutionary new market subjects, in the tourist business environment. The current material has the purpose to present general trends that define innovative business directions in the digital transforming tourist sector.

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