Възможности и предизвикателства пред туризма в България при предоставяне на услуги на медицински специалисти спонсорирани от фармацевтичната индустрия
Opportunities and Challenges to Tourism in Bulgaria in Providing Medical Specialists Sponsorship Provided by Pharmaceutical Industry

Author(s): Vladimir Boychev
Subject(s): Economy, Tourism
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: transparency; tourism; cooperation; codes; medical specialist
Summary/Abstract: The cooperation of the pharmaceutical industry with healthcare professionals is a crucial factor in improving patient care. In order to ensure that patient well-being and satisfaction is at the heart of any collaboration, the pharmaceutical industry is introducing codes of conduct that create a sound, transparent and ethical basis for future relationships. This cooperation is based on voluntary self-regulation and so far the model has worked successfully. Nevertheless, the expectations of the society are increasing and, in particular, the expectations for the transparency of the system. The pharmaceutical industry is responding to these trends by working with increasing transparency and clarity, both in its dealings with healthcare professionals, on the one hand, and with tourism enterprises, on the other, mediating these relationships.

• Details
• Contents